Sensory Bridges, Inc. — Confidential Business Model Document — March 2026
Brooks Band™ Business Model & Pricing Architecture
A compliance-first, empathy-driven wearable platform for neurodivergent individuals — built on Samsung Galaxy Watch hardware, governed by FERPA in schools and HIPAA in clinical settings, and designed to put objective data in the hands of every family, clinician, and educator who needs it.
Patent Pending — Filed March 5, 2026Samsung NDA Executed Feb 28, 2026UTC IRB Protocol #2025-0084NSF I-Corps Validated300+ Discovery Interviews
Strategic rationale — why this model is built this way
Two of the most validated business models in the wearable health industry informed this architecture. WHOOP — valued at over $3.6 billion — proved that users will pay a recurring membership fee for a device they never own when the data tells them something they cannot find out any other way. Their pivot from a $500 one-time sale to a subscription-included membership in 2018 drove the company's most significant growth phase. Brooks Band adopts this principle for consumers: the device is priced to get it on the wrist, and the platform subscription is where the recurring value lives.
For schools, federal law removes the budget argument entirely. Under IDEA Part B, assistive technology must be provided at no cost to the family if identified in a student's IEP (34 CFR §300.105), and IDEA 2004 explicitly includes "leasing" as a permissible acquisition method. IDEA Part B funded $14.6 billion in grants to states in fiscal year 2024. However, a rental program requires device logistics infrastructure — returns, reconditioning, Knox re-enrollment — that is not viable at pre-seed stage. The recommended path is outright purchase now, with a managed rental option available once operational capacity supports it. This is honest, sustainable, and investor-defensible.
Revibe/Pearson offers one price, one customer type, no IEP documentation, and no clinical billing capability. This model offers three customer channels, two regulatory frameworks, and the only wearable platform that generates Medicaid-billable documentation natively. Revibe explicitly states it is "not intended to diagnose, treat, cure, or prevent any disease" — a deliberate choice that permanently blocks them from the CPT billing and IEP documentation market that defines Brooks Band's clinical value.
1 in 31
U.S. children diagnosed with autism (CDC MMWR, 2025)
7M+
U.S. children with ADHD (CDC, 2024)
7.5M
Students receiving special education under IDEA (2022–23 school year, NCES)
$14.6B
IDEA Part B federal grants to states in FY2024 (GAO, 2025)
77%
Autistic adults who speak louder than intended and only find out when corrected (Sensory Bridges discovery research, 300+ interviews)
$330B
Global digital health market size in 2025 (estimated)
Why every channel requires a dedicated Brooks Band device. The Brooks Band™ Samsung Galaxy Watch operates in Samsung Knox Manage Freestanding mode — a configuration that locks the device exclusively to the Brooks Band application. Once enrolled, it cannot function as a personal smartwatch unless factory reset. This is not a limitation; it is a deliberate design choice that protects student data integrity, school FERPA compliance, and the privacy of every person who wears it. Samsung Knox — the same enterprise security platform trusted by the U.S. Department of Defense — is the foundation. A student, client, or family member cannot bring their own Galaxy Watch. A dedicated Brooks Band device is required for each person on the platform.
Source: Samsung Knox Documentation — Wear OS Freestanding Mode; docs.samsungknox.com
Consumer & Family — Two tiers — Dedicated Samsung Galaxy Watch required
Basic
Brooks Band Basic
Essential monitoring for families just getting started
Who this is for
A parent like Sarah — her 8-year-old was diagnosed with autism six months ago. She knows something is happening at school but the teacher's reports only say "he had a hard day." She wants to understand what's actually going on, without waiting for the quarterly IEP meeting to find out. She's not a clinician. She doesn't need clinical tools. She needs a window into her child's day, in language she can understand.
Device — one-time purchase
$279Samsung Galaxy Watch Knox-enrolled · Brooks Band pre-loaded
Platform — monthly or annual
$14.99/ month
or $149/yr billed annually — save 17%
Year 1 total: $428 · Revibe equivalent: $848 · Families save $420 in year one
Real-time voice amplitude monitoring — the core Brooks Band signal
Weekly family summary written in plain, human language
Gentle haptic feedback — private cues, no embarrassment
7-day session history
1 child or adult profile
IEP report generation not included
No clinician-shareable clinical export
Device COGS (watch + Knox $24/yr)~$238
Device gross margin~15%
Platform SaaS margin~82%
Most popular
Brooks Band Premium
Full platform — IEP-ready, clinician-shareable, family-centered
Who this is for
Marcus — 24 years old, autistic, recently hired at a logistics company. He's been told three times he speaks too loudly in team meetings. He doesn't experience it that way. He wants private, real-time self-awareness — not another person correcting him in front of colleagues. Our research found 77% of autistic adults say the same thing: they speak louder than intended and only find out from other people's reactions. Marcus doesn't want to be fixed. He wants to know.
Device — one-time purchase
$279Samsung Galaxy Watch Knox-enrolled · Brooks Band pre-loaded
Platform — monthly or annual
$24.99/ month
or $249/yr billed annually — save 17%
Year 1 total: $528 · Revibe equivalent: $848 · You save $320 in year one
Everything in Basic
IEP progress note export — FERPA-formatted, shareable with IEP team
Clinician-shareable session report — one tap to send to your SLP or OT
Heart rate + HRV arousal correlation
90-day session history
Up to 3 profiles — child, teen, or adult family members
Regulation Beats™ protocol access — music-based regulation support developed by Noah Perales, COTA/L, Siskin Children's Institute
Priority support
Device COGS (watch + Knox $24/yr)~$238
Device gross margin~15%
Platform SaaS margin~83%
The empathy behind the pricing. Sarah doesn't have $848. She shouldn't have to. Marcus wants dignity, not a clinical intervention. At $528 for Premium year one, Brooks Band costs less than two months of private SLP sessions — and gives both of them something no clinician can provide: continuous, objective data from the moments that matter, not just the 50 minutes in a therapy room once a week. The IEP report export in Premium creates a meaningful switching cost — once a family has two quarters of objective progress data in Brooks Band format, that data becomes part of their child's educational record. It travels with the child, year after year.
School & District — FERPA governed — Dedicated device required per student
The budget path is already paved by federal law. Under IDEA Part B (34 CFR §300.105), assistive technology must be provided to students whose IEP teams identify it as necessary — at no cost to the family. School districts fund this through $14.6 billion in annual IDEA Part B federal grants. IDEA 2004 explicitly permits "leasing" as a method of AT acquisition. A rental model is legally supported — but operationally, it requires device return, reconditioning, and Knox re-enrollment logistics that are not viable at pre-seed stage. The recommended path now is outright purchase with a district Data Use Agreement. A managed rental program is the natural Year 2 expansion once device inventory and operations are scaled.
Sources: 34 CFR §300.105 (IDEA AT provision); GAO-26-107506, Students with Disabilities: Assistive Technology Challenges — December 2025; ECTA Center IDEA AT Funding Guidance.
Purchase
Buy outright
Capital purchase — district owns devices
Who this is for
A SpEd coordinator like Destiny at Walker County Schools — she has a $12K assistive technology budget and 40 students on IEPs for voice dysregulation. She wants to own the assets and control the data. Her director will ask her to justify the expense; the IEP report engine does that in the first quarterly review.
Example: 20 students = $4,980 devices + $1,180 platform = $6,160 in year 1 Fundable through IDEA Part B AT allocation
IEP progress notes — IDEA 2004-formatted, ready for team review
SpEd coordinator admin portal
Full session history — no data caps
FERPA Data Use Agreement — pre-drafted, no legal fees
Device replacement support available
Device margin at 50+ units~$0 (strategic)
Platform ARR per student$59 · ~82% SaaS margin
Year 2 Expansion
Managed rental
Device + platform bundled — zero capital for the district
Who this is for
A district tech director at Hamilton County whose budget was cut 18% this year. She cannot approve capital purchases over $5K without a committee vote — but she can approve a $99/student operational line item before lunch. This model launches when Sensory Bridges has the operational infrastructure to manage device returns, reconditioning, and Knox re-enrollment at scale.
Device — included in rental · Sensory Bridges owned
$0upfront · no capital expenditure
Devices returned, reconditioned, and redeployed each school year
Bundled annual rate — device + platform, all-in
$99/ student / year
Example: 20 students = $1,980/yr · Fits existing op-ex budget · No committee vote Available once operational scale supports device logistics
Everything in Purchase tier
Zero upfront capital — operational budget only
Device swap on hardware failure
Knox MDM managed by Sensory Bridges
Summer return + re-enrollment included
Annual hardware refresh path
Device depreciation (3-yr life)~$83/yr
Knox MDM cost~$24/yr
Year 1 contribution~$0 (win the district)
Year 2–3 contribution~$75/student
3-year lease
Multi-year lease
Committed ARR — deepest discount, ownership at term
Who this is for
A superintendent who has watched too many EdTech pilots vanish after year one. She wants a committed partner. The 3-year structure signals that Sensory Bridges is building something durable — and device ownership transferring at term gives her board a tangible asset to justify the long-term investment.
Device — included · transfers to district after year 3
$0upfront · district owns devices in year 4
Annual rate — 3-year commitment
$79/ student / year · invoiced annually
Example: 20 students = $1,580/yr · $4,740 total over 3 years · Devices transfer year 4 Available at operational scale alongside managed rental
Everything in Managed rental tier
IEP SIS integration — Frontline, Infinite Campus
Dedicated district success manager
Device ownership transfers year 4
Priority feature requests
3-yr total per student$237
Net platform margin yr 2–3~68%
Why IEP data is the most powerful switching cost in EdTech. Once a district has two or three years of continuous arousal state data, session histories, and IEP progress notes for a cohort of students inside the Brooks Band platform, that data is part of those students' educational records. It travels with them. The SLP who inherited that caseload wants the baseline. The new teacher wants the trend. The platform becomes infrastructure, not software. That is why year 1 can be near-breakeven on hardware — the relationship, the data, and the legal record are the asset.
Sources: IDEA 34 CFR §300.105 (AT at no cost to families); IDEA 2004 §1401 ("leasing" as AT acquisition method); GAO-26-107506 (IDEA Part B $14.6B FY2024); Knox Manage pricing $24/device/yr.
Clinical & Medicaid — HIPAA governed — Signed BAA required — Dedicated device per client
HIPAA applies the moment a CPT code appears. When Brooks Band generates a SOAP note containing a client's name, a CPT code (92507-GN or 97530), and a Medicaid provider number, that document is Protected Health Information under HIPAA. Every SLP and OT practice using the clinical tier must execute a signed Business Associate Agreement (BAA) before any data flows. Sensory Bridges becomes a Business Associate. Samsung's Health Sensor SDK must be evaluated as a subcontractor BA. This is not a barrier — it is the architecture that allows Brooks Band to do what Revibe legally cannot.
Solo practice
Clinical Starter
1–5 active clients · SLP or OT private practice
Who this is for
Jennifer — a school-based SLP with a caseload of 28. Every quarter she writes "emerging" on six IEP progress reports because she doesn't have objective data from outside her therapy room. Her Medicaid claims keep getting kicked back because her progress notes aren't specific enough. She doesn't need more technology. She needs the two hours back every week she spends defending notes she wrote at 6pm. She doesn't buy software. She buys proof.
Device — per client, one-time purchase
$249/ device · purchased per active client
Platform — monthly, up to 5 active clients
$49/ month
or $499/yr billed annually
Year 1 total (1 client): $249 device + $499 platform = $748 Breaks even in under 3 weeks of saved documentation time at $150/hr SLP rate
HIPAA-encrypted session data — BAA executed at signup
All-client clinician dashboard
Medicaid claim routing not included
ROI (1 client, 4 sessions/mo)$150 saved/mo in documentation
Platform cost$49/mo
Net benefit from month 1+$101/mo per client
Most valuable
Clinical Pro
Unlimited clients · Medicaid billing integrated
Who this is for
Noah — an OT at Siskin Children's Institute with 15 active clients and a Medicaid claim rejection rate that's consuming 6 hours of his month. He developed the Regulation Beats protocol over four years. He knows his clients are improving. He cannot prove it in the format Medicaid requires. He needs a platform that speaks his clinical language and handles the translation to billing language — automatically, every session.
Device — per client, one-time purchase
$249/ device · purchased per active client
Platform — monthly, unlimited clients
$149/ month
or $1,499/yr annually · Medicaid billing routing via clearinghouse included
ROI: 15 min saved/session × $150/hr = $37.50 saved per visit Platform pays for itself at 4 sessions/month across any client load
Everything in Starter
Medicaid claim routing — ASC X12 5010 format via licensed clearinghouse
OT + SLP dual-discipline — one platform, CPT 92507-GN and 97530
EHR export — SimplePractice and TheraNest compatible
ROI at 15 clients, 8 sessions/mo each$4,500/mo saved in documentation
Platform cost$149/mo
Net benefit to practice~$4,351/mo
Why this is the most defensible revenue in the model. Medicaid reimbursement for SLP and OT services is legally required for eligible students under EPSDT (Early and Periodic Screening, Diagnosis and Treatment). Brooks Band does not compete with the clinician's judgment — it provides the objective data that makes their judgment defensible in a Medicaid audit. A $249 device plus $149/month platform is trivially small against the reimbursement risk it eliminates. This is not a cost center for the clinician; it is an insurance policy that also saves them two hours a week.
Source: HIPAA BAA requirements — 45 CFR §164.504(e); CPT 92507-GN (Medicaid speech treatment billing); CPT 97530 (OT therapeutic activities); ASC X12 5010 HIPAA standard electronic transaction format (HIPAA Title II).
FERPA & HIPAA — The two laws that govern Brooks Band — What each requires
The single most important compliance fact in this document: FERPA and HIPAA never apply to the same data at the same time. When student health information is maintained by a school as part of an education record, FERPA governs — not HIPAA. When the same data flows to a private SLP or OT practice that bills Medicaid, HIPAA governs. Brooks Band is architected around this distinction. The school channel requires a FERPA Data Use Agreement. The clinical channel requires a HIPAA Business Associate Agreement. These are different legal instruments for different contexts.
Source: HHS/DOE Joint Guidance on FERPA and HIPAA Application to Student Health Records (updated December 2019); 45 CFR §164.501 (FERPA exclusion from HIPAA definition of PHI).
FERPA — School channel requirements
FERPA Data Use Agreement (DUA)Required
A signed DUA — not a BAA — must be executed before any student data touches the platform. The DUA designates Sensory Bridges as a "school official" with a legitimate educational interest, defines permitted data uses, retention limits, and deletion procedures. Pre-drafted template provided to every district customer.
Parental ConsentRequired
FERPA requires written parental consent for disclosure of personally identifiable information beyond what is permitted for IEP services. A FERPA-compliant consent form is included in pilot onboarding explaining what data is collected, how it is used, and how parents can request deletion.
COPPA (Under 13)Required
For students under 13, COPPA applies independently of FERPA. The school-as-operator exception under COPPA Rule §312.5(b)(1) permits schools to consent on behalf of parents for school-use tools — but Sensory Bridges must document this and limit data use strictly to educational purposes.
IDEA 2004 Report FormatRequired
IEP progress notes must conform to IDEA 2004 standards: Present Levels of Academic and Functional Performance (PLAAFP), measurable annual goals, frequency and duration of services, and a progress measurement method. Brooks Band report engine outputs in this exact structure.
UTC IRB Protocol #2025-0084Recommended
The existing UTC IRB protocol should be amended to explicitly cover Brooks Band biometric data (voice amplitude, accelerometer, arousal state) from minor students before pilot data is used in publications or investor evidence packages.
No BAA Needed in School ChannelConfirmed
A common and costly mistake: applying a HIPAA BAA to a school context. Student health information maintained in education records is explicitly excluded from HIPAA's definition of Protected Health Information (45 CFR §164.501). The school channel requires a FERPA DUA, not a BAA.
HIPAA — Clinical channel requirements
Business Associate Agreement (BAA)Required
A signed BAA is required before Brooks Band can generate SOAP notes, process CPT billing data, or transmit any PHI on behalf of an SLP or OT practice (45 CFR §164.504(e)). The BAA must specify permitted uses of PHI, security safeguards, breach notification requirements, and the sub-BA chain including Samsung's Health Sensor SDK.
HIPAA Security Rule — ePHI InfrastructureRequired
All ePHI must be protected with Administrative, Physical, and Technical Safeguards. Current Netlify/Airtable free-tier infrastructure is not HIPAA-eligible. Required before clinical launch: AES-256 encryption at rest, TLS 1.2+ in transit, role-based access controls, audit logs, and signed BAAs with every cloud vendor handling PHI.
HIPAA Privacy & Security OfficerRequired
HIPAA requires a designated Privacy and Security Officer. A fractional compliance consultant ($2K–$5K/mo) is appropriate at pre-seed. This person owns BAA execution, the annual Security Risk Assessment, breach response planning, and staff training documentation.
ASC X12 5010 Transaction FormatRequired
All electronic Medicaid claims must be transmitted in HIPAA 5010 format. Brooks Band must partner with a licensed clearinghouse (Office Ally, Availity, or Change Healthcare) for claim routing. Sensory Bridges becomes a Business Associate of the clearinghouse, which transmits to Medicaid payers.
Breach Notification RuleRequired
Requires notification to affected individuals within 60 days of discovering a breach of unsecured PHI, and to HHS. Breaches affecting 500+ individuals in a state require media notification. A documented breach response playbook must exist before the first clinical customer signs.
Samsung Health Sensor SDK — Sub-BA EvaluationRequired
Samsung's Health Sensor SDK processes HR, HRV, and skin temperature values included in clinical reports. Samsung must be evaluated as a subcontractor Business Associate. If Samsung will not execute a sub-BA for clinical use, these sensor values must be processed on-device only and never transmitted to cloud infrastructure as raw PHI.
Sources: 45 CFR §164.504(e) (BAA requirements); 45 CFR §164.501 (FERPA exclusion from PHI); HHS/DOE Joint FERPA-HIPAA Guidance, December 2019; HIPAA Breach Notification Rule 45 CFR §164.400–164.414; HITECH Act 2009 (extending HIPAA to business associates).
Report formats — What each professional receives — Generated natively by Brooks Band
This is the core competitive moat. Revibe generates attention charts. Brooks Band generates legal documents. IEP progress notes are required by IDEA 2004. SOAP notes are required for Medicaid reimbursement. Both documents must be created regardless of what platform is used — Brooks Band simply generates them from objective wearable data automatically, eliminating the manual documentation burden that consumes 2+ hours per week of every SLP and OT on a caseload.
FERPA-Governed — IEP Progress Note (Special Ed Teacher + Case Manager)
Individualized Education Program — Quarterly Progress Report
Generated by Brooks Band™ · FERPA-Protected Education Record · IDEA 2004-Formatted
Student
[Student Name] · Grade 3 · IEP Date: September 2025
PLAAFP
Student demonstrates emerging voice modulation skills in low-stimulation structured settings. Transition periods and cafeteria/gym environments remain primary challenge contexts, with Alert state events concentrated in the 15 minutes following activity changes.
IEP Goal
Student will reduce vocal volume to ≤65 dBSPL during structured instruction in 4 of 5 observed trials, as measured by Brooks Band™ continuous monitoring data reviewed quarterly.
Baseline (Sept)
Mean session peak: 82.4 dBFS · Alert state events: 14/day · Sentry state: 41% of session time
Current (Dec)
Mean session peak: 71.2 dBFS · Alert events: 6/day · Sentry state: 68% of session time
Progress
PROGRESSING — 43% reduction in Alert events · 66% increase in Sentry state time · Objective data from 38 school sessions · 191 hours total wear time · FERPA DUA on file
Next Quarter Goal
Reduce Alert state to <5% of session time. Extend Sentry state to 75% minimum. Add transition pre-cueing protocol in collaboration with classroom teacher.
Parent Rights
Parent may request a copy of all device data in this education record at any time under FERPA. Contact your IEP coordinator. Data deletion requests honored within 30 days of student exit.
FERPA-Governed — Family Dashboard Report (Parent / Caregiver)
Your Child's Weekly Brooks Band™ Summary
Week of March 10–14, 2026 · Written in plain language · FERPA Notice: Part of your child's education record
Best moment this week
Tuesday 9–10 AM reading block: 52 consecutive minutes in Sentry state — the longest calm, focused stretch we've ever recorded. That's a personal best.
This week vs. last week
Alert events down 31% · Average calm time up 18 minutes per day · Recovery from alerts 22% faster
Pattern we noticed
Monday mornings show elevated arousal for about 90 minutes after arrival. This is common after weekends — a short movement routine before the first structured activity often helps.
IEP goal progress
Voice volume goal: 68% toward target. Your child is making real, measurable progress.
Try at home
The Regulation Beats™ protocol showed strong results this week. Ask your IEP team about a home version for homework time.
Your FERPA rights
You may request a copy of all device data in your child's education record at any time. You may also request corrections or deletion of any record.
Brooks Band™ Objective Data Export · HIPAA-Protected PHI · Signed BAA on file · Medicaid billing via ASC X12 5010
Provider / Date
[Provider NPI] · [Medicaid Provider #] · Date of Service: [DATE]
S — Subjective
Student reported feeling "loud today." Parent noted elevated arousal at breakfast. Student arrived following a conflict on the bus.
O — Objective data
Session: 47 min · Mean dBFS: 73.1 · Peak dBFS: 88.4 · Elevated Monitor state: 34% · Alert events: 4 · Mean Cooldown recovery: 2.8 min. Three vocal peaks >80 dBFS between 10:15–10:22 AM, correlated with schedule transition.
O — Intervention
Haptic entrainment cue delivered at 10:16 AM. Student returned to Sentry state within 90 sec on 3 of 4 alert events (75% success rate). Week-over-week: –11% Alert duration vs. 4-week mean.
A — Assessment
Moderate dysregulation consistent with prior baseline. Volume control trending positively. Transition periods remain primary trigger, consistent with 4-week trend data.
P — Plan
Continue Brooks Band monitoring. Add visual schedule pre-cue before transitions. Coordinate with classroom teacher. Target: Alert duration <10 min/session over next 4 sessions.
Billing
2 units × 15 min = 30 min direct therapy · CPT 92507-GN · ICD-10 [Dx code] · Medicaid claim routed via ASC X12 5010 clearinghouse
Brooks Band™ Sensory-Motor Data Export · HIPAA-Protected PHI · Signed BAA on file
Provider / Period
[Provider NPI] · Siskin Children's Institute · 12-Week Review Period
Referral concern
Sensory modulation difficulties, self-regulation deficits, stereotypic movement affecting classroom participation and peer interaction
Movement data
Stereotypic movement events: 22/day baseline → 9/day current (–59%). Gross motor activity within normal range for age across all 47 monitored sessions.
Arousal / HRV
Heart rate spikes >95 bpm correlated with Alert state in 78% of events. HRV (SDNN): 28ms baseline → 41ms current over 8 weeks, indicating improving parasympathetic regulation — trending toward age-normative range.
Intervention response
Regulation Beats™ protocol applied in 31 of 47 sessions. Mean Sentry state duration: +18 min on protocol days vs. non-protocol days.
Functional outcome
Sustained on-task behavior: 12 min baseline → 26 min current. IEP goal at 73% mastery. Teacher report consistent with device data.
Billing
4 units × 15 min = 60 min therapeutic activity · CPT 97530 · ICD-10 [Dx code] · Medicaid claim routed via ASC X12 5010
Sources: CPT 92507-GN (Medicaid SLP treatment of speech/language disorder); CPT 97530 (OT therapeutic activities); IDEA 2004 PLAAFP and annual goal requirements; HIPAA BAA 45 CFR §164.504(e).
Brooks Band™ vs. Revibe / Pearson — Full comparison
The human reason this wins. Revibe was built to help kids focus. Brooks Band was built because families, clinicians, and neurodivergent adults told us across 300 interviews that the hardest part isn't knowing there's a problem. It's not being able to prove it, document it, or get reimbursed for treating it. Every price point in this model is designed to remove a specific barrier that stood between a real person and the help they already knew they needed. That is the Sensory Bridges difference — and it is something a pricing table cannot fully capture.
Sources: Revibe pricing — NotebookCheck.net, October 2025 ($449 device, $399/yr subscription); Pearson Revibe product page, February 2026; GAO-26-107506 IDEA Part B data; WHOOP subscription model case study, circuly.io, January 2026.