Sensory Bridges, Inc. — Business Model & Pricing — March 2026
Brooks Band™ Business Model & Pricing Architecture
Hardware + Recurring SaaS + Data Licensing. Compliance-first assistive technology platform for neurodivergent individuals — built on Samsung Galaxy Watch, governed by FERPA in schools and HIPAA in clinical settings.
Patent Pending — Filed March 5, 2026Samsung NDA Executed Feb 28, 2026IRB-Approved Research ProtocolNSF I-Corps Validated300+ Discovery Interviews · 150+ Waitlist$32,250 Grants Received
Strategic rationale
WHOOP — valued at $3.6B+ — proved users pay recurring fees for a device they never own when it delivers uniquely valuable data. Their pivot to subscription-included membership in 2018 drove their most significant growth phase. Brooks Band adopts this for consumers: device gets it on the wrist, platform SaaS is recurring value.
For schools, IDEA Part B (34 CFR §300.105) requires AT at no cost to families when identified in an IEP, and IDEA 2004 explicitly permits “leasing” as an acquisition method. $15.5B in annual federal grants funds this. Managed rental is the Year 2 expansion. Outright purchase with a Data Use Agreement is the recommended path now.
Revibe/Pearson offers one price, one customer type, no compliance documentation. This model serves three channels and two regulatory frameworks. Brooks Band is the only wearable that natively generates the administrative session documentation required for IEP workflows and Medicaid billing support — operating entirely outside FDA SaMD classification as a general wellness and assistive technology device that does not diagnose, treat, cure, or prevent any disease.
1 in 31
U.S. children with autism (CDC ADDM, 2025)
8.4M
Students under IDEA (U.S. Dept. of Ed, 2023)
$15.5B
IDEA Part B federal grants annually
$9B+
Annual SpEd documentation burden (ASHA 2024)
77%
Autistic adults who speak louder than intended
$4–6B
School Medicaid left unclaimed/yr (CMS 2024)
Why every channel requires a dedicated Brooks Band device. The Brooks Band™ Samsung Galaxy Watch operates in Samsung Knox Manage Freestanding mode — locking the device exclusively to the Brooks Band application. Samsung Knox (the same enterprise security platform trusted by the U.S. Department of Defense) is the foundation. A dedicated device is required per person. Students and family members cannot bring their own Galaxy Watch.
Source: Samsung Knox Documentation — Wear OS Freestanding Mode; docs.samsungknox.com
Consumer & Family — Dedicated Samsung Galaxy Watch required
Basic
Brooks Band Basic
Essential self-regulation awareness for families
Who this is for
A parent like Sarah — her 8-year-old was recently identified for special education services. She wants objective engagement data from her child’s day, in language she can understand, without waiting for the quarterly IEP meeting.
Device — one-time purchase
$279Samsung Galaxy Watch Knox-enrolled · Brooks Band pre-loaded
Platform — annual
$149/ year
or $14.99/mo month-to-month
Year 1 total: $428 · Revibe equivalent: $848 · Families save $420
Gentle haptic feedback — private cues, no embarrassment
7-day session history · 1 profile
IEP report generation not included
Provider-shareable session export not included
Device COGS (watch ~$120–150 + Knox)~$180–200
Platform SaaS margin~70%
Most popular
Brooks Band Premium
Full platform — IEP-ready, provider-shareable
Who this is for
Marcus — 24 years old, autistic, recently hired at a logistics company. Told three times he speaks too loudly in meetings. He doesn’t experience it that way. 77% of autistic adults report the same. He wants private, real-time self-awareness — not another person correcting him in front of colleagues.
Device — one-time purchase
$279Samsung Galaxy Watch Knox-enrolled · Brooks Band pre-loaded
Platform — annual
$249/ year
or $24.99/mo month-to-month — save 17% annually
Year 1 total: $528 · Revibe equivalent: $848 · You save $320
Everything in Basic
IEP progress note export — FERPA-formatted, shareable with IEP team
Provider-shareable session report — one tap to send to your SLP or OT
Heart rate + HRV engagement trend data · 90-day history
Up to 3 profiles — child, teen, or adult family members
The empathy behind the pricing. At $528 for Premium year one, Brooks Band costs less than two months of private SLP sessions and delivers continuous, objective engagement data from the moments that matter. The IEP report export creates a meaningful switching cost: once a family has two quarters of objective progress data in Brooks Band format, that data is part of their child’s educational record and travels with the child year after year.
Source: WHOOP subscription model pivot — circuly.io case study, 2026. Knox pricing — Samsung MDM documentation, 2025.
School & District — FERPA governed — Dedicated device per student
The budget path is paved by federal law. Under IDEA Part B (34 CFR §300.105), assistive technology must be provided at no cost to families when identified in a student’s IEP. School districts fund this through $15.5B in annual IDEA Part B federal grants. IDEA 2004 explicitly permits “leasing” as an AT acquisition method. Managed rental is the Year 2 expansion. Recommended path now: outright purchase with a signed Data Use Agreement.
Sources: 34 CFR §300.105; GAO-26-107506 (December 2025); ECTA Center IDEA AT Funding Guidance.
School & District
Brooks Band for Schools
IEP portal · SpEd dashboard · FERPA DUA · IDEA Part B funded
Who this is for
A SpEd coordinator like Destiny at Walker County Schools — AT budget of $12K, 40 students on IEPs with voice self-regulation goals. She wants to own the assets and control the data. Her director will ask her to justify the expense; the IEP report engine does that in the first quarterly review.
Year 2: $99/yr managed rental (device included, zero upfront capital)
Example: 20 students = $4,980 devices + $1,180 platform = $6,160 yr 1 Year 1 per-student all-in: $308 · Funded 100% via IDEA Part B. Zero cost to families.
IEP progress notes — IDEA 2004-formatted, ready for IEP team review
SpEd coordinator admin portal
Full session history — no data caps
FERPA Data Use Agreement — pre-drafted, no legal fees
Device replacement support available
Year 2: managed rental option available at $99/student/yr all-in
Device COGS (~$120–150 + Knox ~$5/mo)~$180–200
Device margin at 50+ units~$9–29 (strategic)
Platform ARR per student$59 · ~70% SaaS margin
Cloud cost~$20–30/student/yr
Why IEP engagement data is the most powerful switching cost in EdTech. Once a district has two or three years of continuous self-regulation engagement data and IEP progress notes inside Brooks Band, that data is part of those students’ educational records. It travels with them. The SLP who inherited the caseload wants the baseline. The new teacher wants the trend. The platform becomes infrastructure, not software.
Sources: IDEA 34 CFR §300.105; IDEA 2004 §1401; GAO-26-107506 ($15.5B IDEA Part B); Knox pricing — Samsung MDM documentation, 2025.
Clinical & Medicaid — HIPAA governed — Signed BAA required — Dedicated device per client
When HIPAA applies to Brooks Band. HIPAA applies when Brooks Band generates session documentation containing individually identifiable health information in connection with a covered entity’s billing workflow. When combined with a client’s name, provider credentials, and submitted via a clearinghouse in ASC X12 5010 format to Medicaid, Sensory Bridges becomes a Business Associate under 45 CFR §164.504(e). A signed BAA is required before any data flows.
Solo practice
Clinical Starter
1–5 active clients · SLP or OT private practice
Who this is for
Jennifer — SLP with 28 students on caseload. Writes “emerging” on six IEP progress reports every quarter for lack of objective data. Medicaid claims rejected for insufficient specificity. She needs the two hours back every week she spends defending notes. She doesn’t buy software. She buys proof.
Device — per client, one-time
$249/ device
Platform — monthly, up to 5 clients
$49/ month
or $499/yr billed annually
Year 1 (1 client): $249 device + $499 platform = $748 Breaks even in under 3 weeks of saved documentation time at $150/hr SLP rate
Noah — OT at Siskin Children’s Institute, 15 active clients, Medicaid claim rejection rate consuming 6 hours a month. Developed the Regulation Beats™ protocol over 4 years. He knows his clients are improving. He cannot prove it in the format Medicaid requires. He needs a platform that organizes objective engagement data into documentation formats his billing workflow requires — automatically.
Device — per client, one-time
$249/ device
Platform — monthly, unlimited clients
$149/ month
or $1,499/yr annually · Medicaid billing routing included
ROI: 15 min saved/session × $150/hr = $37.50 saved per visit Platform pays for itself at 4 sessions/month
Everything in Starter
Medicaid claim routing — ASC X12 5010 via licensed clearinghouse
Why this is the most defensible revenue in the model. Medicaid reimbursement for SLP and OT services is legally required for eligible students under EPSDT. Brooks Band provides the objective engagement data that makes provider documentation defensible. A $249 device plus $49–149/month platform is trivially small against the documentation risk it eliminates and the billable time it recovers.
FERPA & HIPAA — The two laws that govern Brooks Band
The single most important compliance fact: FERPA and HIPAA never apply to the same data at the same time. When student health information is maintained by a school as part of an education record, FERPA governs — not HIPAA (45 CFR §164.501). When the same data flows to a private SLP or OT practice billing Medicaid, HIPAA governs. The school channel requires a FERPA Data Use Agreement. The clinical channel requires a HIPAA Business Associate Agreement.
Source: HHS/DOE Joint Guidance on FERPA and HIPAA, December 2019; 45 CFR §164.501.
FERPA — School channel
FERPA Data Use AgreementRequired
Signed DUA before any student data touches the platform. Designates SB as “school official” with legitimate educational interest. Pre-drafted template provided to every district customer.
Parental ConsentRequired
Written parental consent required for disclosure of PII beyond IEP services. FERPA-compliant consent form included in pilot onboarding explaining what engagement data is collected and how parents can request deletion.
COPPA (Under 13)Required
COPPA applies independently of FERPA for students under 13. School-as-operator exception (§312.5(b)(1)) permits school consent for school-use tools. 2025 COPPA amendments require published data retention policy before April 22, 2026.
IDEA 2004 Report FormatRequired
IEP progress notes must conform to IDEA 2004 standards: PLAAFP, measurable annual goals, service frequency/duration, progress measurement method. Brooks Band report engine outputs this exact structure.
IRB Research ProtocolRecommended
The IRB-approved research protocol should be amended to cover Brooks Band engagement data from minor students before pilot data is used in publications. Protocol numbers should not appear on public-facing product pages.
No BAA in School ChannelConfirmed
Student health information in education records is explicitly excluded from HIPAA’s PHI definition (45 CFR §164.501). School channel requires a FERPA DUA, not a BAA. Applying a BAA here is a common and costly mistake.
HIPAA — Clinical channel
Business Associate AgreementRequired
Signed BAA required before Brooks Band generates session documentation, processes CPT billing data, or transmits PHI on behalf of an SLP or OT practice (45 CFR §164.504(e)). Must specify permitted PHI uses, safeguards, breach notification, and sub-BA chain.
HIPAA Security Rule — ePHIRequired
AES-256 encryption at rest, TLS 1.2+ in transit, role-based access controls, audit logs, and signed BAAs with every cloud vendor handling PHI. Free-tier infrastructure is not HIPAA-eligible.
Privacy & Security OfficerRequired
Designated Privacy and Security Officer required by HIPAA. Fractional compliance consultant ($2K–$5K/mo) appropriate at pre-seed. Owns BAA execution, annual Security Risk Assessment, breach response, and training documentation.
ASC X12 5010 TransactionsRequired
All electronic Medicaid claims must be transmitted in HIPAA 5010 format via a licensed clearinghouse (Office Ally, Availity). Sensory Bridges becomes a Business Associate of the clearinghouse. Required before Medicaid billing is enabled.
Breach Notification RuleRequired
Notification to affected individuals within 60 days of discovering a breach of unsecured PHI. Breaches affecting 500+ individuals in a state require media notification. Documented breach response playbook must exist before first clinical customer.
Samsung Health Platform — Sub-BARequired
Samsung Health Platform cloud services must be evaluated for sub-BA status if biometric values are transmitted to Samsung servers in the clinical channel. If Samsung won’t execute a sub-BA, those values must remain on-device only.
Report formats — Generated natively by Brooks Band
This is the core competitive moat. Revibe generates attention charts. Brooks Band generates the administrative documentation legal and billing frameworks already require. IEP progress notes are required by IDEA 2004. Structured session documentation is required for Medicaid reimbursement. Both must be created regardless of platform — Brooks Band generates them automatically from objective wearable engagement data, eliminating the 2+ hour/week documentation burden on every SLP and OT.
FERPA-Governed — IEP Progress Note
IEP Quarterly Progress Report
Generated by Brooks Band™ · FERPA-Protected Education Record · IDEA 2004-Formatted
Student
[Student Name] · Grade 3 · IEP Date: September 2025
PLAAFP
Student demonstrates emerging voice self-regulation skills in low-stimulation structured settings. Transition periods and cafeteria/gym environments remain primary challenge contexts, with elevated self-regulation events concentrated in the 15 minutes following activity changes.
Annual Goal
Student will independently maintain voice volume within the designated self-regulation range, self-correcting within 5 seconds of device feedback, in 80% of observed opportunities across 5 consecutive sessions by June 5, 2026.
Q2 Progress
Self-correction rate: 64% (Week 7) vs. 9% baseline. Exceedances/hr: 7.2 vs. 14.2 baseline. Consistent upward trend — projected to meet 80% criterion in Q3 Weeks 4–5. Sufficient progress; no goal revision required.
Data Source
Brooks Band™ automated event log · 8 of 9 weeks · FERPA-compliant · No audio recorded or stored at any point
AT Classification
Brooks Band™ documented as assistive technology device (34 C.F.R. § 300.5) per IEP team determination
HIPAA-Governed — Session Documentation (SLP or OT · BAA Required)
IEP Session Progress Documentation — Speech-Language Related Service
Related service — speech-language pathology services addressing communication and voice regulation skills · CPT 92507-GN · IEP-authorized · BAA on file
Major autism center partnerships. Medical advisory board. Peer-reviewed outcome publications. Series A fundraise ($6M–$10M).
$2.5M+
Year 3 ARR
$6–10M
Series A target
2,500
Devices to centers
Phase 4+ — Medicaid Reimbursement (2029+)
Medicaid EPSDT pathway activated. Cost to families: $0. Prescriber network. Data licensing: $1M–$4M/yr potential at 2,000+ participants (avg clinical trial value $36,500/participant).
$10–20M
Year 5 ARR
6:1–11:1
LTV:CAC
$50–150M+
Revenue ceiling
How projections are calculated: Bottom-up from (1) pilot commitments/pipeline, (2) published pricing × devices-per-account, (3) NRR 120–130%. Year 1 = signed commitments. No Medicaid until 2029.
Sources: Published pricing at sensorybridges.com/business-model; IDEA Part B 34 CFR §300.105; SoFProMed 2025 clinical trial cost data.
FDA Disclaimer: The Brooks Band™ is a general wellness and assistive technology device. It is not a medical device. Statements about the Brooks Band™ have not been evaluated by the Food and Drug Administration. The Brooks Band™ is not intended to diagnose, treat, cure, or prevent any disease or medical condition. Data collected by the Brooks Band™ is for educational and self-regulation awareness purposes only.